Marketing is one of the keys of success in business chain of activity. In high technology-based industries, the effort of commercializing creative ideas from the laboratory into a marketable product will be a competitive strength in facing competitors. Moreoften, the product development researchers’ lack of understanding in the principles of marketing becomes a weakness point in commercializing new technologies. This course is designed to transfer knowledge on the aspects of marketing management, especially on specific strategies in marketing high-tech products. This course aims to supply students with technology background with the ability to work in a marketing team in the process of building marketing strategies as well as to create a framework and target of technology development as required by the markets.